This Local Marketing is also called as Local Store Marketing or Neighbourhood Marketing. Which means, we make the public in and around the store as a target and we do promotions of products. Not only particular products, promotion of store are also made. By doing this the localites are attracted towards the store and hence this increases the business.
In this marketing strategy we involve, promotions in different ways. We promote product offers through local newspapers, directly contact the customers of that area, or through mail. Even more ways like advertisements in the town paper and through membership activity. Here we use the strategy of maintaining PR marketing to increase the number of customers and gain new customers thorugh existing customer reference.