5 Marketing Tips for Restaurants to fight COVID-19

The COVID-19 pandemic has had a dramatic impact all over the world in the last few weeks and it is highly necessary that we tackle the COVID-19 infectious epidemic together in difficult times. In general, restaurants have a great responsibility to respond to this global epidemic and to ensure that the health and safety of customers and employees is protected as the top priority in the days ahead. As a restaurateur, it’s important to be there in your restaurants for your customers and employees when they need you the most and give them a healthy dining experience.

Here are five tips restaurants should take to counter COVID-19:

1. Receive online orders, and offer free home delivery

Most consumers might also be cautious about dining in and by providing home delivery you can still serve them so they don’t skip them. Instead of relying solely on Swiggy and Zomato to deliver to the consumer, we are offering our online ordering and delivery applications at no cost, so that restaurateurs can now take their company online and appeal to consumers by offering hotel services.

2. Promote contactless payments

This is better to avoid direct contact as far as possible, using e-bills and digital payment methods will help prevent currency touch, swiping machines and copies of printed bills.

By submitting the bill via SMS and accepting payments through Phonepe, Google Pay or BHIM, customers are able to review their bills and pay directly by scanning QR codes using their mobile phones, thereby preventing direct communication.

3.Improve the standard of sanitation and hygiene inside restaurants

COVID-19 has been known to be transmitted through surfaces, and it is crucial that restaurants need to be constantly sanitized. A little more effort in putting hand sanitizers on tables, showing signboards that would warn consumers to wash their hands, and soap hard washing tables would improve safety standards and prevent COVID-19.

Always, make sure staff are given the same amount of attention as tourists. Kitchen staff, cooks, stewards, and servers are better advised to have gloves and masks as a safety measure. If you find any of your workers unsafe, give them leave before they have fully healed. The last thing you need in your restaurant is an overweight worker.

4. Keep your menu cards clean and neat

Restaurant menu cards are hit every day by 100’s of people, and they pose a lot of danger. As a restaurateur, handling the menu cards with the utmost care is important and cleaning them regularly needs to be given top priority.

If your menu cards have been in place for a long time, it’s high time you replace them with new ones or switch to digital menu cards that your guests can access from their cell phones, reducing the danger of using traditional menu cards and physical interaction involved.

5. Promote and highlight healthy foods which boost immunity

It is a proven fact that staying safe and having a stronger immune system would allow us to better tackle COVID-19 or any other virus. Promoting healthier dishes and showcasing healthy food choices in menu cards will help guests choose healthier food choices that boost their immunity. So many lives will benefit from this minor measure.

Therefore, we as responsible citizens should not be anxious. Although COVID-19 can pose a danger to safety, panicking leads only to rash decisions that make the situation worse. Following these basic measures and getting a good hygiene quality strengthening program would go a long way in helping restaurants successfully battle COVID-19.

Final Thoughts:

The coronavirus pandemic, unparalleled in living memory, is a worldwide epidemic. Not a single specialist or official in the government knows how long it will last, nor what the ultimate economic impact will be. What we can say now is that the effects on both the economy and culture will last a very long time if people are afraid to meet in groups.

Using this economic recession as an opportunity to establish real ties. The purpose of your restaurant is to offer experiences — human experiences and interactions that transcend food or finance. The coronavirus is a strange epidemic, because it deprives us of the one thing that helps us respond to the epidemic: one another. The place people come to get the link back can be your restaurant.