The process of achieving the sales goals in an effective and efficient way through Planning, Staffing, Traning, Leading, Controling organizational resources. Along with this distribution mangaement includes the management of resources and processes that are used to deliver a product from a location of production to POS (point of sale) also including the storage at warehousing locations or to retail distribution points delivery. The software that is used for managing the records of these activities is called as Sales and Distribution Management software.