How to promote your Supermarket with Online Grocery Shopping App
We have already learned how online stores of supermarkets and Grocery shops have been so essential during covid tide & pandemic situations. Most supermarkets and grocery stores are heading towards enabling their stores online through e-commerce channels and their own store app. Just having a grocery shopping app or online store app is not enough to break the competition, there should be a proper marketing strategy to promote the online store app.
Know how your supermarket store can go online in just 3 days
How does your supermarket benefit from an eCommerce or online order app?
Ø You can expand your customer base beyond the current neighborhood to the entire location you target.
Ø You can now build your store brand name across the location.
Ø Your business can run 24/7 allowing customers to order any time with scheduled delivery timings.
Ø You can increase your business with only one store but expanded to many localities.
Ø You can offer your customers the convenience of online shopping or home delivery and win more customers.
Ø You can retain your existing customers who would prefer to shop groceries and essentials online
Ø Online buying culture is more aggressive now post covid-19 pandemic experience.
Promoting your grocery online store is much easier now and here are few marketing strategies and best tips
- Your Existing and Walk-in Customers can be your best promoters.
Create offers like 5-10% OFF on online orders and encourage the existing & walk-in customers to download your Store app. You can get a QR code printed on the sales bill to make it more convenient for your customers to download your store App. Keep them informed about your online store & offers on online orders during the billing process at billing count Offer Referral gifts for the customers who can refer your online store app to 5 other people and get them downloaded using their referral codes.
2. Use Social Media Campaigns effectively.
Promote your online store app through the WhatsApp business app. Create a broadcast list of all your customers to keep them informed on offers and promotions in online stores. bulk SMS promotions on targeted localities will help to get more new customers. Create social media profile for your store on all possible platforms like Facebook etc. that can boost your branding.
3. Google Ads Campaigns can get your store app visible to people on local search results.
Register on Google Ads campaigns and create a promotion for the targeted location where people are searching for online store OR faster grocery home delivery, can find your store & store app download link. Your digital marketing associates can do this for you.
4. Create attractive Store banners OR brouchers with Online App QR codes for downloads.
There are some Ad Agencies that have tie-ups with restaurants and guerilla marketing. You can connect to them to place your Ad banners and brouchers in popular local restaurants, bus stops, and inside buses also which makes people convenient to view your offers and download the app and order while they wait in restaurants, bus stops, or while traveling in bus OR Metros.
5. Provide convenient schedules for home delivery.
In today’s busy schedule people would prefer to have convenient home delivery timings based on their work personal schedules. Best home delivery services is a key factor for successive online store.
Best Supermarket POS Software is very essential to operate both retail and online stores. Talk to our experts
The above tips would help supermarket owners to promote their online store app effectively so that they can get more customers and earn more profits with tangible benefits.
